Overview

In July 2021, I had the privilege of filming an episode for Rolls-Royce in the Middle East that explored the personal impact of the brand. The story followed Abdulla, a local man in Dubai, and his experience with the Rolls-Royce Ghost. This project gave me a unique opportunity to highlight the deep, meaningful connections people have with this iconic luxury car.

Challenges & Approach

With a small but skilled crew, including two cinematographers and an FPV drone pilot, we worked to capture dynamic angles and immersive shots. Many of the scenes needed to be filmed during the early hours of sunrise to ensure we could get empty highways and pristine locations. This meant starting shoots at 4 a.m. and wrapping up by the afternoon, pushing the team to maintain focus and energy throughout long, demanding days.

The result

500k+ views on Rolls Royce social media platforms.