Overview

As part of a combined social media campaign for Burj Al Arab's latest attraction, "Inside Burj Al Arab," I had the chance to showcase the exclusive experience of exploring the iconic hotel from above and stepping inside its $24k per night penthouse suite. With many other creators involved in the campaign, I wanted to set myself apart from the usual beauty-focused videos and offer something more dynamic and engaging.

Challenges & Approach

Inspired by films like Limitless and Inception, I aimed to create a trippy, immersive experience that would captivate viewers. I used the Canon R5 to capture high-quality RAW photos with a mix of ultra-wide, medium, and telephoto lenses, ensuring a variety of angles. In post-production, I stitched the photos together and added smooth transitions to create a limitless zoom effect. The result was a visually striking and unique reel that left even the clients impressed compared to the more conventional videos produced by other creators.

The result

The video garnered over 250,000 views on social media, helping to distinguish the Burj Al Arab campaign and draw attention to this luxurious new experience.