Overview

The 2023 season opener for the Breitling and Q36.5 Pro Cycling Team was the focus of this dynamic video campaign. The goal was to showcase the team’s preparation for an exciting season ahead. We captured the final training session in Calpe, Spain, using a blend of FPV drone footage and on-the-ground cinematography. The video introduces the star riders with bold freeze-frame titles, showcasing their intense training as they tackle the rugged, mountainous terrain. With innovative VFX and expert editing, this video stands out as a truly unique and unforgettable piece.

Challenges & Approach

The video’s color scheme was a key challenge, as we aimed to align with Breitling's signature gray and bright yellow brand colors. Every shot was meticulously tracked and color graded to match these tones.

The result

The video garnered over 300,000 views on Breitling's social media channels and was featured on their official website. https://www.breitling.com/us-en/about/partnerships/q36.5