Ain Dubai

Launch Campaign

Filmmaker / VFX

Overview

I wanted Ain Dubai to feel as large on screen as it does in person, so the campaign moves from FPV fly-throughs to bullet-time moments inside the pods, with each space carrying its own energy. The one-month schedule forced production and post to move in parallel while I helped develop effects, social edits, and a stunt with the Crown Prince of Dubai on top of the wheel. It was ambitious, slightly chaotic, and ultimately reached tens of millions of viewers across the campaign.

Category

Launch Campaign

Role

Filmmaker / VFX

Generated
32M+ Views T

Client

Dubai Holding (Ain Dubai)

Date

September 2021