Overview

Ain Dubai, Dubai's most iconic attraction, needed a campaign as impressive as the Ferris wheel itself to capture global attention and boost sales. We delivered an immersive, high-energy fly-through experience using cutting-edge FPV drone technology, showcasing Ain Dubai’s scale and the vibrant food, beverage, and entertainment options around it. To add a personal touch, we followed a young couple's journey on Blue Water Island.

Challenges & Approach

Inspired by The Matrix’s bullet-time effect, we gave each Ferris wheel pod its own distinct style through an ultra super slow motion camera. To meet the tight one-month deadline, we split the work: cinematographers filmed on-site while editors worked simultaneously in the studio. This streamlined approach ensured we delivered a campaign as bold and unforgettable as Ain Dubai itself.

Our campaign was all about doing something innovative. We used innovative technology and pushed it onto social media. Lastly, to truly capture the heart of UAE, we had the Prince of UAE sitting on top of the ferris wheel drinking coffee as a social media stunt.

The result

(From Ain Dubai Social Media)
32+ Million Views
60% Increase in Web Traffic
50% Increase in Tickets Sold
40% Increase in Social Media Growth

(From Beautiful Destinations Social Media)
22 Million + Views On Instagram
10 Million + Views On TikTok
350,000 + Views On YouTube

Article: Lovin Dubai