Overview

We wanted to shine a light on New York City’s hidden gems and offer travelers a fresh perspective on the city. These social media videos were designed as travel itineraries for Qatar Airways, showing couples exploring NYC’s lesser-known spots. Shot vertically for social media platforms, the goal was to capture the essence and beauty of the city in a way that felt personal and inviting.

Challenges & Approach

One of the biggest challenges was the fast-paced, run-and-gun style of shooting, as this was all about creating content quickly for social media. With years of experience working in similar fast-turnaround environments, I was comfortable moving quickly and staying flexible.