Overview

Accor's Raffles The Palm in Dubai wanted to showcase its winter season in a unique way on social media. We created a VFX-driven video where a child shakes a snow globe, and it starts snowing in Dubai, offering a creative twist to the hotel's Christmas marketing. The video stood out in a sea of holiday content and helped differentiate Raffles The Palm from other hotels.

Challenges & Approach

Since Dubai never experiences snow, we used CGI to create the snow effects. The goal was to promote the hotel’s winter offerings while keeping the content fresh and engaging for viewers.